Grain & Berry is making headlines — and our latest limited-time menu launch is giving millions of people across the country another reason to discover the brand.
Our Cloud 9 Summer LTO has generated more than 2.1 million media impressions and an estimated $52,000+ in publicity value, earning coverage across television, digital media, restaurant industry publications, and local news outlets.
For a growing franchise brand, that kind of earned media represents more than a successful summer promotion. It demonstrates the power of menu innovation, strong local franchisees, and a brand story that continues to capture attention in markets across the country.
From Local Restaurants to Major Media
One of the highlights of the Cloud 9 campaign has been seeing our franchisees represent Grain & Berry in their own communities.
Sneha Patel, our Mansfield, Texas franchisee, recently appeared on NBC 5 Dallas-Fort Worth to showcase the Cloud 9 menu and introduce viewers to Grain & Berry. The segment quickly surpassed 300,000 views.
Cloud 9 also received television exposure on FOX 4 Dallas-Fort Worth, further introducing the brand and our newest menu innovation to a major local audience.
Watch the FOX 4 Dallas-Fort Worth segment:
https://www.fox4news.com/video/fmc-41xg1dgz9lct794n
The campaign has also earned coverage from QSR Magazine, Yahoo! News, Franchise Wire, RestaurantNews.com, Florida Weekly, The Journal Gazette, Trend Hunter, and more.
Why Earned Media Matters for a Growing Franchise Brand
Brand awareness is an important part of building a successful franchise system.
National and local media coverage introduces Grain & Berry to consumers who may have never visited one of our restaurants before. It also gives existing guests another reason to engage with the brand while providing our franchisees with increased visibility in their local markets.
And unlike paid advertising, earned media comes from creating something people believe is worth talking about.
For Grain & Berry, Cloud 9 is a great example of how product innovation, marketing, and local franchise ownership can work together to generate excitement well beyond the four walls of our restaurants.
Innovation That Keeps Guests Engaged
Limited-time offers give restaurant brands an opportunity to create urgency, generate conversation, and give loyal guests something new to experience.
That innovation matters from a franchise-development perspective, too.
Prospective franchise owners aren’t simply evaluating what a restaurant serves today. They’re evaluating the brand behind it — its ability to evolve, attract attention, support its locations, and remain relevant in an increasingly competitive marketplace.
Cloud 9 demonstrates how Grain & Berry continues to find new ways to engage guests while staying true to what makes the brand distinctive: colorful, craveable food and beverages centered around a healthier lifestyle.
Franchisees Help Bring the Brand to Life
Perhaps the most exciting part of this momentum is seeing franchisees like Sneha become ambassadors for Grain & Berry in their communities.
A franchise brand is strongest when brand-level marketing and local ownership work together.
Our franchisees aren’t simply operating Grain & Berry restaurants. They’re building relationships within their communities, introducing new guests to the brand, and helping tell the Grain & Berry story market by market.
When those efforts are amplified through major media coverage, the visibility can benefit the entire system.
More People Are Discovering Grain & Berry
More than 2.1 million media impressions. More than $52,000 in estimated publicity value. Television appearances, national restaurant-industry coverage, and exposure across multiple markets.
Those numbers are exciting, but what they represent is even more important: more people are discovering Grain & Berry.
As Grain & Berry continues expanding into new markets, we’re focused on building a franchise system where strong operations, innovative marketing, compelling products, and passionate local owners work together to grow the brand.
Interested in bringing Grain & Berry to your market?
Learn more about Grain & Berry franchise opportunities and discover what it takes to become part of our growing franchise system.